GOOGLE CLOUD
Lead Strategist | Agency
What is the future of cloud computing, today?
How do we become more than the sum of our products?
Brand strategy
Product proposition
Customer personas
Employee behaviors
Tone of voice & messaging
Activations
JBL
Lead Strategist | Clarkmcdowall
How will the new generations relate to sound?
How do we ensure our brand is relevant for GenZ?
Brand strategy
Brand persona
Visual identity
Tone of voice
Consumer insights
Training materials
GENEXA
Lead Strategist | Co:collective
What does it mean to revolutionize the medicine aisle?
How do you make a niche brand go mainstream in 12 weeks?
Brand strategy
Consumer research & personas
Visual and verbal identity
Packaging design
Product naming
Retail marketing
Launch strategy
Digital strategy
Campaign & activations
UBER
Strategist | Wolff Olins
How do we shift from a Silicon Valley ride-share app to a global mobility platform?
What does it look like to be a brand in service of others?
Brand strategy
Brand architecture
Visual identity
Research
Employee brand
Digital strategy
Launch & activations
UNDERSTOOD
Lead Strategist | Wolff Olins
What would it look like if the world was built for differences?
How do we design an accessibility-first brand?
Brand strategy
Brand architecture
Messaging & tagline
Visual identity
Digital strategy
COMCAST BUSINESS
Lead Strategist | Agency
How do we engage thousands of employees for the launch of our new brand?
How do we create a brand ambassador program?
Employee brand
Employee launch strategy
Employee launch event design
Employee activations
Ambassador program design and toolkit
ALEPH
Lead Strategist | Client
How do we make digital advertising more accessible across the globe?
How do 15 companies become one brand?
Brand strategy
Research and personas
Tone of voice & messaging
Brand architecture
Visual identity
Employee values
Launch strategy
Digital strategy
Campaign & activations
INTERNATIONAL FOOD & PRODUCE ASSOCIATION
Lead Strategist | Clarkmcdowall
What does the world need from the food and produce industry?
How do we create a brand that can represent the interests of an entire industry?
Brand strategy
Verbal identity
Visual identity
Naming
Values
Brand architecture
Launch activations
Brand governance
*Transform Awards shortlisted for “Best Strategic or Creative Development of a New Brand” and “Best Visual Identity from the Farming and Agricultural Sector”
OPTIMIZELY
Lead Strategist | Co:collective
How do we stand apart in a confusing tech space?
How do you get two companies to feel like one?
Brand strategy
Product proposition
Visual identity
Tone of voice & messaging
Sales and investor materials
Employee values and behaviors
Launch activations
ENFAMIL
Lead Strategist | Clarkmcdowall
How might we evolve our portfolio for the next generation of parents?
How do we bring emotion into our brand?
Culture and futures trends
Consumer insights
Product range architecture
Product innovation
MERAAS
Lead Strategist | Wolff Olins
How do we shift from a real estate developer to a cultural connector?
How can we give our brand a strong voice without losing our humble disposition?
Brand strategy
Visual identity
Tone of voice and messaging
Physical spaces
Launch strategy and activations
Campaigns and marketing
Digital product development
*Transform Awards Gold winner across 5 categories and Grand Prix winner, including: “Best creative strategy”, “Best brand development project to reflect changed mission, values or positioning”, “Best brand consolidation”, “Best use of a visual property”, “Best visual identity from the property, construction, and facilities management sector”.
SPOTIFY
Lead Strategist | Wolff Olins
What is the future of Spotify premium?
What would it mean to shift from a music hub to a cultural gateway?
Consumer insights
Strategic territories
Value proposition
Product innovation
Let’s talk about you!
marilyn.markman@gmail.com